SUPERPOSITION STUDIO · ESTATE AGENTS
We build vendor-acquisition websites for independent UK estate agencies. The kind of site that makes a seller choose you — not the agent two doors down.
The Problem
Your website has one job.
Most agency sites fail it.
Referrals. Recommendations. Repeat vendors.
That's who visits your site — not buyers.
Buyers have Rightmove.
The seller who shortlisted you opens your website.
On their phone. Between viewings.
Ten seconds to decide if you're worth calling.
Most agency sites answer that moment
with a property search bar and listings.
Built for buyers. Useless for vendors.
Half the time — broken on mobile.
The Reframe
Open your website right now.
What's the first thing it asks you to do?
Browse properties? Book a viewing?
Your vendor is on that page.
They came to sell, not to browse.
The first thing they should see:
“Find out what your home is worth.”
Everything else is noise.
A buyer and a seller are not the same person.
Stop treating them like they are.
The Seller
He's decided to sell. Not browsing — decided.
Three valuations. Tuesday. Wednesday. Thursday.
That evening, he Googles all three.
— First site: full of listings. Built for buyers.
— Second site: broken on mobile.
— Third site: sold prices on his street.
Seller reviews. One button: Book a valuation.
He calls the third one.
The Buyer
Rightmove. Every morning. Four months.
She knows what she wants — she just hasn't found it yet.
She ends up on your site for one reason:
she saved a listing and wants to book a viewing.
She needs:
— Photos
— Floor plan
— Book a viewing button
That's it. Fast. On her phone.
She's not reading your about page.
Two people. Two pages.
We build both.
What We Build
One site. Built for both.
Finally done properly.
The Process
Four weeks. Then it's yours.
Week 1
Discovery
We audit your current site, your top 3 local competitors, your Google Business Profile. You get a concept. Not a Figma file — a live prototype.
Weeks 2–3
Build
Custom Next.js. No templates. No Jupix. Seller page. Buyer page. CRM integrated. Mobile-first. Core Web Vitals: green.
Week 4
Launch
Live deployment. DNS. SSL. Borough SEO pages live. Google Search Console connected.
You own the code. Hosted free. No platform subscription. No Jupix invoice.
Domain: ~£20/year. Less than Rightmove raised their fees last year.
Your Google Presence
Rightmove owns property search.
Nobody owns your reputation.
When a vendor Googles your agency name —
what do they find?
A site that loads in 8 seconds and loses them.
Or one that makes them pick up the phone.
Your Google Business Profile.
Your local presence.
Your story — told properly.
That's not competing with Rightmove.
That's owning the space Rightmove can't touch:
the decision to trust you.
The Mathematics
Not marketing. Mathematics.
Estate agents think in commission. So do we.
Commission per instruction
£4,047
Break-even
1 instruction
At £285,000, your site pays for itself after 1 additional instruction.
The question isn't whether you can afford a new website.
It's whether you can afford to keep losing vendor instructions
to competitors who have one.
Commission rate: 1.42% (UK average, HomeOwners Alliance 2025)
Ongoing SEO
Your site is the foundation.
Local SEO is what makes it compound.
Google Business Profile management, borough content, review strategy. Monthly. Cancel any time.
Local Presence
Content
Templates (you write)
GBP
Weekly management
Reporting
Auto dashboard
Growth
Content
4 borough guides/mo
GBP
Weekly + review responses
Reporting
Monthly + comments
Dominate
Content
10 borough guides/mo
GBP
Full management
Reporting
Monthly + 30-min call
Offered after website launch. Not required — but the site works harder with it.
Questions
The questions you're already thinking.
We already have a website.
Built for buyers, not vendors. When did it last generate a valuation request?
Will Rightmove still work?
Yes. Your CRM doesn't change. Your Rightmove and Zoopla feeds stay exactly as they are. We build on top — not instead of.
What about our property listings?
Buyers get a listings page pulled from your CRM automatically. Same data. Better design. Still on your domain.
We tried SEO before. It didn't work.
Because most agencies sold you two things that no longer work: generic blog posts and bought backlinks. Google's 2024 spam update quietly killed both. We build borough-specific pages about your streets, your market, your area. Content no one else can write.
Can we make changes ourselves after launch?
You own the code. Any developer can edit it. We're available for ongoing work — or we hand over and you never hear from us again. Your choice.
You don't have a portfolio. Why should I trust you?
Eight years in a large agency. Left when restructuring hit.
Your £6,000 budget was paying for account managers, office space, and people who'd never touch your project. Getting 20% of your fee and three weeks on your brief.
Superposition is the alternative. You talk directly to the person doing the work. Four projects per quarter. Quality decision, not a capacity limit.
Better evidence than a portfolio built at 20%.
How long does it actually take?
Four weeks from kick-off to live. One revision round included. Your involvement: under three hours total.
Twenty minutes.
We'll show you exactly what
we'd build for your agency.
No pitch deck. No case studies.
Just our thinking on your market, your competitors, your site.
Book a 20-min call
Calendly. Pick a time. That's it.
Free site audit
Mobile speed, platform, GBP, and what your top 3 competitors are doing that you're not.
Prefer to message first? We're there.
After the call — one email with our thinking on your agency.
Not a sequence. Not a drip. Just the work.