Estate Agents
Superposition Studio · Vol. I · Vendor Acquisition Architecture
We build vendor-acquisition websites for independent UK estate agencies. The kind of site that makes a seller choose you — not the agent two doors down.
Two Audiences
A buyer and a seller
are not the same person.
Profile No. 1
The Seller
Independent. Decided. Ready to list.
He's decided to sell. Not browsing — decided.
Three valuations. Tuesday. Wednesday. Thursday.
That evening, he Googles all three.
— First: listings. Built for buyers.
— Second: broken on mobile.
— Third: sold prices on his street. Seller reviews.
One button: Book a valuation.
“80% chance he calls the third one.”
Profile No. 2
The Buyer
On Rightmove daily. Waiting for the right one.
Rightmove. Every morning. Four months.
She knows what she wants.
She ends up on your site for one reason: she saved a listing and wants to book a viewing.
— Photos
— Floor plan
— Book a viewing button
That's it. Fast. On her phone.
She's not reading your about page.
Two people. Two different websites.
We build both.
What We Build
Two pages. Both done properly.
Seller Page
⬤New. Bespoke. Yours.
Valuation CTA above the fold. Borough market data. Sold prices by street. Seller testimonials. Local expertise no portal can replicate.
Buyer Page
⬤Redesigned from your existing.
Listings pulled automatically from your CRM. Property search. Book-a-viewing. Fast. Mobile-first. Designed to match your new visual brand.
One Domain. Same CRM.
⬤Nothing breaks.
Your Rightmove and Zoopla feeds don't change. Your staff work exactly as before. We build on top — not instead of.
The Process
Six weeks. Then it's yours.
Week 1 — Discovery
We audit your current site, your top 3 competitors, and your Google Business Profile. You get a live concept — not a Figma file.
Weeks 2–4 — Build
Custom code in React — same technology as Airbnb and the BBC. Not a template. Pages load under a second. No page-builder, no monthly licence. Clean code you own.
Week 5–6 — Launch
Live deployment. DNS. SSL. Google Search Console. Borough SEO pages. Ships in 3 weeks or 6 — depends on scope.
You own the code. You own the domain.
No monthly software licence. No lock-in.Hosting: ~£16/month.If you're currently paying for a website-only platform like HomeFlow (£169–218/mo), the maths are clear within 2 years.
Platform sites score 30–50 on Google's mobile speed test.
Ours score 90+. Google uses page speed as a ranking signal.
Your Google Presence
Rightmove
owns search.
Nobody owns
your reputation.
When a vendor Googles your agency name — what do they find?
A site that loads in 8 seconds and loses them. Or one that makes them pick up the phone.
Your Google presence. Your local story. Your name — told properly.
That's owning the space Rightmove can't touch:
the decision to trust you.
The Mathematics
Not marketing
Based on UK average commission rate of 1.42% incl. VAT (HomeOwners Alliance, 2025)
The question isn't whether you can afford a new website. It's whether you can afford to keep losing vendor instructions to competitors who have one.
That's not a marketing pitch. That's your own numbers.
After Launch — optional
70% off until Google delivers
your first valuation request.
We charge our launch rate until your site generates a real valuation request from Google search. When it does — we move to standard pricing. Each month you see exactly how many enquiries came from Google, and what they're worth at your commission rate.
[01]
£95/mo
£295
Maintain
Your site and Google presence stay in order. When a vendor searches your name, what they find is right.
Reporting
Monthly report
Involvement
Light touch
◆ RECOMMENDED
£275/mo
£795
Grow
We actively bring new vendors to your site from Google. Each month you see how many enquiries came in — and what they're worth at your commission rate.
Reporting
Monthly report + pipeline value
Involvement
Active
[03]
£495/mo
£1,495
Own
We handle everything. You focus on the valuations — we make sure Google keeps sending them.
Reporting
Monthly call + full reporting
Involvement
Full management
Offered after website launch. Not required — but the site works harder with it.
Questions
The questions you're already thinking.
01We already have a website.
Built for buyers, not vendors. When did it last generate a valuation request?
02Will Rightmove still work?
Yes. Your CRM doesn't change. Your Rightmove and Zoopla feeds stay exactly as they are. We build on top — not instead of.
03What about our property listings?
Buyers get a listings page pulled from your CRM automatically. Same data. Better design. Still on your domain.
04We tried SEO before. It didn't work.
Because most agencies sold you two things that no longer work: generic blog posts and bought backlinks. Google's 2024 spam update quietly killed both. We build borough-specific pages about your streets, your market, your area. Content no one else can write.
05Can we make changes ourselves after launch?
You own the code. Any developer can edit it. We're available for ongoing work — or we hand over and you never hear from us again. Your choice.
06You don't have a portfolio. Why should I trust you?
Eight years in a large agency. Left when AI restructured the industry. Started doing what agencies structurally can't.
What I learned: your £6,000 budget was paying for account managers, office space, and people who'd never touch your project. I was getting 20% of your fee and three weeks on your brief.
Superposition is the alternative. You talk directly to the person doing the work. Four projects per quarter. Quality decision, not a capacity limit.
Two ways to judge the work before you commit: this site — built by us, that's our standard — and the call, where we build a live concept for your agency specifically.
Better evidence than a portfolio built at 20%.
07How long does it actually take?
Four weeks from kick-off to live. One revision round included. Your involvement: under three hours total.
Next Step
20 minutes.
We'll show
you exactly
what we'd
build.
No pitch deck. No case studies.
Just our thinking on your market, your competitors, your site.
“Four projects per quarter.
This is not a funnel.”
Four projects this quarter.
After the call — one email with our thinking on your agency.
Not a sequence. Not a drip. Just the work.